Vision

" The vision for establishing a spa within the Hilton Cancun hotel is to provide an exceptional experience that makes our guests and visitors feel valued and unique, inspiring them to become enthusiastic ambassadors and best advocates to the brand."

Mission

“Our mission is to leverage the unparalleled luxury and comfort of our contemporary spaces, driving non-package revenue growth through a curated selection of spa services. These services are meticulously tailored to our guests’ individual needs, reflecting the unique identity of our market segment, all within upscale facilities to highest standards of excellence.”

Strengths

Internal marketing advocated to SPA and all Non Package Revenue
Perfect actual location to set up the SPA within the building
Strong hotel occupancy throughout the years, loyal customers of Hilton
Hilton Honors program, providing extra benefits within all inclusive hotels

Weaknesses

Not have specific Spa for Hilton
Disloyal competitors (beach vendors)

Opportunities

Easy Go Band
Collaterals in media support
TV channel in hotel, special promotional videos
Meeting and Incentives Groups specific promotions
Incorporate 7 rooms located in same floor as Wellness Suites

Threats

Lost of great opportunity if this business if the business case is not developed
Natural menaces that hazard the destination, along with global sanitary contingencies